Tinder has quickly become one of the most popular forms of online dating. Its simplicity has been part of what makes it so attractive to its users – using geolocation, the app shows users profiles of their preferred gender and age-range within a set geographical area. Profiles consist only of a first name, an age, a 500-character description, and up to six photos. If the user likes a profile they “swipe right” and if they don’t, they “swipe left”. The app only allows users to exchange messages if two users match by both swiping right on each other.